Senior Associate, Digital Marketing
Qualified candidates, please attach resume when applying.
Over the past 24+ months, our client has undergone significant change in the realm of digital readiness. As part of a global digital transformation initiative spearheaded by Technology and Marketing, they have built the stage to enable personalized client-centric experiences. The firm is seeking an experienced Digital Marketing Campaign Sr. Associate to support the execution of their marketing programs. The incumbent will be responsible for managing integrated campaigns and programs that drive engagement and opportunities across the acquisition and growth marketing teams. The individual will also oversee all campaign logistics, coordination, measurement and refinement activities to service clients, nurture leads and maximize cross and up sell opportunities.
Qualifications and Requirements:
Minimum 5 years of experience with marketing campaigns/project management
Experience executing complex campaigns as part of a multi-pronged marketing strategy, including digital campaigns across channels
Demonstrated experience navigating and leading projects in large, complex global organizations
Financial services marketing experience is a plus, but not required
Experience leading QA for campaign launches
Excellent understanding of modern digital and database marketing capabilities
Strong ability to make recommendations and good judgment calls on what/when levers should be pulled across owned, earned and paid channels to achieve campaign objectives
Knowledge of core marketing capabilities, including HTML, CSS, web reporting, email tools, DMPs, SEO/SEM and other marketing suite of tools
Experience leading the development, testing and implementation of automated and event triggered campaigns programs based on user activity
Knowledge of CRM (Microsoft Dynamics strong advantage)