Product Marketing Specialist

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Job Identification Number: 311

Location: North Carolina

Job Type: Direct Hire

Job Category: EdTech

Qualified candidates, please attach resume when applying.

Overview:

A Leading Educational Technology company seeks a Product Marketing Specialist for their North Carolina office. The position will work with various teams and departments and will oversee the marketing of all product lines.

Primary Responsibilities:

  • Create marketing briefs and campaigns to promote awareness

  • Define metrics to asses effectiveness of campaigns and develop collateral for various platforms

  • Plan and execute campaigns and provide tools to increase sales

  • Work with market intelligence team to discuss market size and decision making and conduct market research

  • Assists and report on marketing data

  • Plan initiatives to reach the audience to shape future marketing campaigns

Qualifications:

  • 5+ years’ experience of product marketing experience and a BS/BA in marketing, communications, or related field

  • MBA with a focus on marketing preferred

  • Experience with marketing data analytics and tools

  • Excellent communication and written skills

  • Ability to work with team and multi-task

  • Solid computer skills, include MS Office and marketing software and applications