Frontend Digital Architect/Digital Marketing Manager

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Job Identification Number: 959

Location: New York, NY

Job Type: Direct Hire

Job Category: Marketing and Sales

Qualified candidates, please attach resume when applying.

Overview

Our client, a global investment firm, is seeking a Frontend Digital Architect/Digital Marketing Manager for a newly created function in their NYC office. The ideal candidate will have a solid track record of success and ownership of frontend client experience across all digital channels within the financial services and/or agency environments. 

Primary Responsibilities:

  • Responsible for organizing and executing digital marketing projects, strategic initiatives and client experience efforts
  • Own the frontend client experience across all digital channels
  • Collaborate with the rest of the digital marketing team, IT, Legal/Compliance and internal stakeholders to ensure digital marketing initiatives are prioritized, managed and executed
  • Recognize, propose and manage improvements to the web and emails to drive conversion across all digital platforms
  • Identify, outline, and lead website/email re-design and enhancement projects
  • Evaluate and optimize the mobile customer journey to ensure best-in-class UX across channels and devices
  • Project management and implementation for digital marketing initiatives

Qualifications and Requirements:

  • 8+ years of related work experience in digital marketing or financial services industry
  • Four-year college degree
  • A solid understanding of digital marketing best practices and ability to implement solutions that support sophisticated marketing efforts used to acquire and nurture marketing leads through the conversion funnel
  • Expert understanding and hands on experience of frontend information architecture, web and email UI/UX, design and wireframes
  • Knowledge of how web content (tags, URL optimization, metadata, etc) and architecture impact search engine optimization, and drive web development best practices