E-Commerce Marketing Manager

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Job Identification Number: 167

Location: Aventura, FL

Job Type: Direct Hire

Job Category: Educational Technology

Qualified candidates, please attach resume when applying.

Overview

Our client, an Ed-Tech Company, is seeking a Marketing Manager for B2C Marketing and E-Commerce, to manage and grow the business through optimizing and managing the site and email channels to create a best in class e-commerce experience.

Primary Responsibilities:

  • Systematically analyze and report online performance, recommend strategic and tactical changes to drive sales and increase visitors

  • Oversee direct response programs

  • Partner with Content and Marketing teams to create campaigns, select products, and ensure that user experience is optimized based on data, testing, consumer insights, market analysis, and creative problem solving to drive revenue and engagement

  • Implement direct merchandising strategic assortments and timelines that support overall company objectives and requirements

  • Execute SEM, SEO, email, and retargeting channels related to e-Commerce content efforts

  • Benchmark, measure, analyze, and report on results of e-Commerce and online marketing initiatives such as web store sales and related email campaigns, SEM, and SEO

  • Coordinate conference and trade show logistics

Qualifications and Requirements:

  • Bachelor’s degree

  • 5+ years in Digital Marketing and B2C e-commerce experience with digital marketing campaigns, web analytics and paid media programs, marketing automation tools, etc.

  • Prior experience in formulating and executing digital marketing strategies with the voice of the brand

  • Understanding of K-12 Ed-tech market

  • Strong familiarity of Google Analytics; HTML, HTML5; Salesforce or CRM systems