Director of Product Marketing

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Job Identification Number: 67

Location: Miami, FL

Job Type: Direct Hire

Job Category: Educational Technology

Qualified candidates, please attach resume when applying.

Overview

Our client, an educational technology firm, is seeking a Director of Product Marketing in their Miami office.

Primary Responsibilities:

  • Work closely with Product, Content, and Business Development teams to develop and execute multi-channel, multi-pronged, go-to-market plans for new products, capabilities, and partnerships
  • Make it your job to understand customers – who they are, what they need, how we should speak to them
  • Own the repository of content and collateral (e.g., brochures, proof points, videos, email templates) used by the entire organization to communicate to customers and prospects
  • Support internal training and communication when rolling out new capabilities and messaging
  • Partner closely with Sales and Customer Success teams to enable the client facing teams through tools, training, and marketing partnership

 

 

Qualifications and Requirements:

  • Pragmatic Marketing certified
  • 5+ years of experience in Marketing and/or Product Marketing
  • Content Marketing experience
  • Experience conducting Competitive Analysis
  • Experience managing a team and various projects simultaneously and independently  
  • Bachelor’s degree from an accredited university required; Master’s degree is a plus
  • Experience with Ed Tech B2B software products strongly preferred; Experience with B2C in addition to B2B is a plus
  • Must have experience working closely with a sales organization
  • Experience in tech industry is a plus
  • Experience in education is a plus