Digital Marketing Manager

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Job Identification Number: 818

Location: New York, NY

Job Type: Direct Hire

Job Category: Marketing

Qualified candidates, please attach resume when applying.


Our client, a boutique, privately held investment manager based in Midtown is looking for someone with strong Marketo experience & knowledge for a digital marketing manager role. The firm works with both active and passive funds, with a focus on the ETF space. The role itself will be very hands on and involved, collaborating across teams to maintain the firm’s digital presence. Financial services/investment management experience is a plus, but not a deal breaker.

Primary Responsibilities:

Includes the following, other duties may be assigned as needed:

  • Ownership of daily email marketing production in support of all business lines. This includes email creation (using content from Product Management, Communication and Marketing), management of approvals and distribution. 

  • Work with a cross-departmental team, maintain and develop the master email marketing content calendar for all 7 business channels.

  • Excel at HTML coding and knowledge of technical web coding practices, including CSS, with an emphasis on email marketing HTML coding best practices.

  • Help with the training of internal marketing staff on email best practices.

  • Promote a consistent look and feel throughout all email templates and communications.

  • Assure that web-based information supports email communications.

  • Keep current on emerging web technologies through relevant blogs, listservs, training and conferences.

  • Support the automation of email drip campaigns.

  • Partner with Technology to maximize/leverage the functions and features within Marketo email tool.


  • Four-year college or equivalent education and experience. A degree in English, Economics, Communications, Journalism, Graphic Design, and/or Computer Science, a plus.
  • Prefer 5 years of experience in digital media, within the financial services mutual fund or ETF arenas.
  • Expert working knowledge of the Marketo email marketing automation tool.  Certified Marketo Operator, a plus.
  • Proven ability to build consensus and work effectively within a cross-departmental team.  Ability to interact with all levels of staff and clients.
  • Expert understanding of the web development/production cycle, including knowledge of cross-browser/platform issues.
  • A basic aptitude for multimedia file creation and manipulation with software fluency with Flash, Illustrator, InDesign, Photoshop is a plus. 
  • Ability to project manage exceptionally well and communicate progress to the Senior Digital Marketing Manage and/or Head of Digital Marketing as needed.
  • The ability to troubleshoot and resolve unexpected design and programming issues quickly and efficiently, and to work both in a team and independently on high priority assignments is essential.
  • Experience in the mutual fund or a related financial services industry, with a focus on email marketing.  Internet/Web marketing, including content development is a plus.
  • Experience in technical and/or online writing, journalism, marketing or public relations a plus.
  • FINRA Series 24, 7, and 63 licensed preferred (or willingness to acquire).