Channel Marketing Manager
Qualified candidates, please attach resume when applying.
Our client, a global Investment Management Company, is seeking a Channel Marketing Manager to join their New York City office. This position will report to the Head of Marketing Communications and is a key role within the marketing team promoting the company active and ETF strategies across distribution channels.
Assist in building and executing a comprehensive individual investor channel marketing strategy for a subset of the company’s ETFs
Manage and implement marketing campaigns unique to the individual investor channel
Plan and execute marketing and content programs specific to individual investors and financial advisors, driving brand awareness and new customer acquisition
Help develop “value add” content based on firm and sales priorities
Manage a quarterly review of third party investing websites to guarantee up-to-date and accurate company and fund information
5-8 years’ previous experience with channel marketing and marketing campaign management; ETF product experience, strong knowledge of ETFs
Strong knowledge of B2C and B2B marketing strategies
Demonstrated ability to develop digital channel marketing campaigns
Knowledge of FA content processes, submission requirements, and content preferences
Strong knowledge of digital marketing; experience in Adobe Creative Suite