Channel Marketing Manager

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Job Identification Number: 213

Location: New York, NY

Job Type: Direct Hire

Job Category: Marketing & Sales

Qualified candidates, please attach resume when applying.


Our client, a global Investment Management Company, is seeking a Channel Marketing Manager to join their New York City office. This position will report to the Head of Marketing Communications and is a key role within the marketing team promoting the company active and ETF strategies across distribution channels.

Primary Responsibilities

  • Assist in building and executing a comprehensive individual investor channel marketing strategy for a subset of the company’s ETFs

  • Manage and implement marketing campaigns unique to the individual investor channel

  • Plan and execute marketing and content programs specific to individual investors and financial advisors, driving brand awareness and new customer acquisition

  • Help develop “value add” content based on firm and sales priorities

  • Manage a quarterly review of third party investing websites to guarantee up-to-date and accurate company and fund information


  • 5-8 years’ previous experience with channel marketing and marketing campaign management; ETF product experience, strong knowledge of ETFs

  • Strong knowledge of B2C and B2B marketing strategies

  • Demonstrated ability to develop digital channel marketing campaigns

  • Knowledge of FA content processes, submission requirements, and content preferences

  • Strong knowledge of digital marketing; experience in Adobe Creative Suite